The Boulting Group engineers a new look
10/4/2008
In response to recent rapid growth and strong financial performance, the Boulting Group has unveiled a new visual identity. The fresh new look brings a contemporary feel to the group’s different divisions and areas of sector expertise, uniting them all under a single corporate brand.
Group sales and marketing manager Bob Bianchi explained the rationale behind the work, which has taken over a year to complete: "An engineering business has to excel in every area - not just engineering. The mark of a company with a strong future is anticipation of future market trends as well as a good understanding of current market perceptions.
"The number of engineering companies which understand the power of the brand is relatively small, and that’s where we stand out. Our clients choose us for more reasons than the product of our work: they want to know how that work is undertaken, to understand which values underpin us, and to meet our people.
"We seek to add value to partnerships at every level, and in this competitive environment it’s no longer enough just to think about the nuts and bolts. Despite the prevailing pressures on world economies, the Boulting Group is clearly strong enough not only to compete, but to win."
The rebranding work has been undertaken by Studio North, a creative graphic design and branding agency based in Manchester. Nick Wright, the agency’s creative director, explained why the prospect of working with the Boulting Group was so appealing: "So often, companies involved in heavy industry disregard the importance of the way a company presents itself. Our redesign of the group’s visual identity reflects their success to date and vision for the future - and creates a real point of difference from the competition."
The completed work includes a new website, group stationery and a new series of brochures.
